CCAS Personal Data Protection & Telemarketing Guidelines

This code of conduct has been developed by Contact Centre Association of Singapore (CCAS) as a guide to our CCAS members, consumers and the community at large as to the expectations of professional, competent and ethical telemarketing arena in Singapore.

It has been developed to help enhance the image and professionalism of the conduct of telemarketers when making unsolicited calls within the industry. The Contact Centreshave the responsibility to ensure that their representatives, their appointed introducers and telemarketers adhere to these standards.

To download the complimentary copy of CCAS Personal Data Protection & Telemarketing Guidelines, please click here.

To learn more about the Personal Data Protection Act, please click here.