Customer Evolution 1.x

4-5 October 2017 | Grand Copthorne Waterfront Singapore



In an era where information is vast, constant interaction is happening with high dependence of technology that companies are being faced with a new customer – the more knowledgeable, demanding, empowered and diverse.

Customer expectations are changing, how and where your company engages your customers also needs to evolve. Customer Service is no longer what you can do for your customers but what you enable them to do in your channels and touch points. If there’s a constant in the evolution of customer experience, it is that companies are always—and should be—striving to make that experience the best it can be for customers.

So are your customers evolving? How are you evolving with them?

The aim of Customer Evolution 1.x this year is to continuously make customers the forefront of every business by showcasing the best strategies, concepts and tools that we can use to evolve the contact centre experience to meet this new hybrid of customers. Delighting your customers now need to be predictive, proactive and personalize their experience with you: A journey from “Bricks and Mortars” to “Clicks and Mortars” in the digital age.

As an additional component to the CCAS Regional Contact Centre Symposium, we will be sharing success case studies from last year’s award winners as well as sharing and presenting the insights on the analysis of its very own Members Sensing Results.

The symposium is a platform for sharing tactical and implementation issues, regional trends and new developments as well as to bring together strategies to meet the needs of the industry. Spanning across a 2-day event, we will be tapping and sharing the knowledge and expertise of various industry experts on innovative techniques, digital transformation, people management and modern trends in technologies. 

For more information, please email or call at +65 6266 8228.


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