Kenneth Chong


Head of Sales, Amazon Connect (ASEAN), Amazon Web Services Singapore Pte Ltd

With more than 18 years of experience in Contact Centre, Unified Communications, Telepresence and Collaboration Technologies, Kenneth is well-versed in consultancy, integration and enabling end-user adoption of enterprise voice, video communications and contact centre solutions across Asia Pacific. With his knowledge and experience on business operations required for an integrated communications practice, Kenneth has also worked closely with business process organizations such as outsourced contact centres in delivering top-notch services to their customers and end-users.

In his current role, Kenneth plays a pivotal role in AWS Cognitive CX Business Unit, by leading and ensuring execution of AWS Connect, Digital Customer Journey & Contact Centre strategy across ASEAN. Kenneth is also instrumental in deepening the engagement in enterprise segments of FSI, Public Sector and Service Providers, leveraging insights and understanding of enterprise communications trends, digitalization, automation, data analytics and deployment for optimal customer user experience for business outcomes. Kenneth also works with strategic partner alliances - Verint, Calabrio, Acqueon, Salesforce, etc. 

Prior to joining Amazon, Kenneth led and managed the Cisco Customer Journey Solutions in ASEAN. His responsibilities include market development, sales management, applications, solution innovation and partner alliances. 

Being an active member with Contact Centre Association of Singapore (CCAS), Kenneth championed the inaugural Regional Contact Centre Symposium since 2005. Kenneth is also the Chairman of CCAS since 2012. 

In addition to being the executive lead in CCAS, Kenneth is also one of the founding member of Contact Centre Associations of Asia Pacific (CC APAC) since February 2019.